4 Things to Know About Marketing Your Band

Marshall Ayers Beyond, Branding, Getting Started, Getting Started, Music, music management, Performing Arts, Practical Advice, Tips

The New Rockwells share four things they have learned about effectively marketing your band.

This article is being published in partnership with Soundfly  in celebration of #BetterBand week!

Friends from college, musicians, composers and now out in the world making their way, with their indie-rock band The New Rockwells, Ben Muller and Marty Boyle got together and drilled down their list:

1. Be Social

Social media is exactly that – social. What makes these platforms so powerful for bands, especially as they seek to develop a fanbase, is their ability to help artists tell a story, form an identity, and affordably provide content to the masses. As our band, The New Rockwells, has worked with social media we’ve made sure to be purposeful in our usage of this medium.


2. Content Rules

For starters, we always tell fans where to find our content. That includes making an announcement during our shows (“Like us on Facebook, follow us on twitter, and always swipe right on Tinder!”) and having our website and/or social media links posted on business cards, stickers, and T-shirts. Obvious but true, make sure you keep all your social accounts up-to-date with information about gigs and events.


3. Build Up Hype

When dropping a new video or single on social media it’s important to build hype ahead of time. We always post a few days ahead of time with a “teaser.” Alternatively, we sometimes run contests – “If you share our posts, you’ll be entered to win a free copy of our single.” Contests like these help to actively engage your fan-base and will lead to greater reach and effectiveness of posts.


4. Know Your Data and Use It

We also make sure to look to data for insights. Facebook, Twitter, and all other social media provide analytics readouts. These figures help us to see how we’re engaging with our target audience, how many people we’re reaching and where, and how many people have seen and clicked on our content. Then we can take advantage of when our fans are engaged and use it to build momentum.


And oh yeah, building a better band is serious business but don’t forget to have fun out there!

– The New Rockwells

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Marshall Ayers
Arts education specialist with 25+ years experience in non-profit organizations and public educational settings. Marshall founded Artzray to create a community of young, multidisciplinary artists who are seeking professional, practical and personal career resources. Marshall lives and works in LA with her family, but hails from the east coast. When she's not working on Artzray, she would rather be sailing, reading or listening to her son play cello.
Marshall Ayers