4 Things to Know About Marketing Your Band

Marshall Ayers Beyond, Branding, Getting Started, Getting Started, Music, music management, Performing Arts, Practical Advice, Tips

The New Rockwells share four things they have learned about effectively marketing your band. This article is being published in partnership with Soundfly in celebration of #BetterBand week! Friends from college, musicians, composers and now out in the world making their way, with their indie-rock band The New Rockwells, Ben Muller and Marty Boyle got together and drilled down their …

3 Reasons Songwriters Should NOT Quit Their Day Job

Marshall Ayers Career Advice, Music, Performing Arts, Songwriting

This article is being published jointly on Artzray and Soundfly  in celebration of #SongwritingWeek! By Alan Semerdjian, featured photo by Kenny Janosick There’s this idea out in the world that unless we’re working as songwriters and doing music full-time — music solely — we’ve somehow failed or compromised our integrity as artists. I’ve come to understand this notion as flawed thinking.

Finding Success as a Freelance Musician

Marshall Ayers Artist Profiles, Performing Arts

Cellist Ginger Murphy is a busy freelance musician with a journey to share. By Christine Witmer Living the life of a freelance musician. Ahhhhhh. Sounds romantic, doesn’t it? Hopping from gig to gig, playing all sorts of different genres and types of music, and ultimately being able to contribute to multiple performances and artistic showcases sounds pretty great, right? And …

California State Summer School for the Arts (CSSSA) Bridge To College

CSSSA People – Katie Levine

Marshall Ayers Artist Profiles, Performing Arts

California State Summer School for the Arts (CSSSA) is a four-week intensive residential program for motivated and talented high school students. It offers seven disciplines, including: Animation, Creative Writing, Dance, Film, Music, Theater, Visual Arts. All California students who qualify are awarded scholarships to attend by the CSSSA Foundation. Busy composing, teaching, performing,  it’s hard to catch up with musician …

Off the Beaten Path – Creating Video Game Trailers

Marshall Ayers 3D (Gaming & Printing), Career Advice, Getting Started, Visual Arts

What do Microsoft Xbox, EA, Disney Interactive, Yahoo, Mattel, and Zynga have in common? They all share a place on the impressive client list held by Ayzenberg, a full-service advertising agency with a distinctly social and agile approach. You’ve seen its award-winning ads in game trailers, TV and online advertisements, on phones – basically on any digital device and platform. …

California State Summer School for the Arts (CSSSA) Bridge To College

CSSSA People – Sydney Brey

Marshall Ayers Animation, Artist Profiles, Sponsors, Student Resources, Summer Program, Visual Arts

Last summer Sydney Brey traveled over 3,000 miles across the country from New Hampshire to attend the California State Summer School for the Arts (CSSSA). Located on the CalArts campus in Valencia, CA, she studied animation at one of the best programs in the country with teachers who actually work in the field of animation. “I fell in love with …

Arts Internships – Artist Profile with Seven Bowles

Marshall Ayers Animation, Artist Profiles, Getting Started, Internships, Opportunities, Sponsors, Student Resources, Visual Arts

Get a Life in the Arts with Internships Seven Bowles is a digital artist and high school senior from Ohio who currently attends the Linworth Alternative Program. Seven has taken part in numerous art internships hosted by the Linworth Alternative High school such as Independent Costume Design, Primary Art Education, and currently with the Armory Center of the Arts. She …